Last night I attended a talk by Brant Cooper, author of The Entrepreneur's Guide to Customer Development co-hosted by Tech@NYU and Lean Startup Machine. If you are involved in product or software development, you should be intimately familiar with the Lean Startup principles - even if you aren't a startup; Lean Startup is a movement that is transforming how products are built, launched, and improved.
"The Lean startup isn't just about how to create a more successful entrepreneurial business... it's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question 'How can we learn more quickly what works, and discard what doesn't?"
- Tim O'Reilly
Lean Startup is not a formula, it's a framework that encourages a culture of experimentation - building, testing, and measuring. Entrepreneurship is an art and there is no formula for success. You have to make your own judgment calls and decisions, and while there aren't always clear answers to such difficult problems, the Lean Startup principles will increase your chances of success.
Brant's book extends on the Lean Startup concept by adding measurement and the use of analytics to the iterative Lean Startup process. What I enjoyed most about his talk is...